Optimize your mail service with LWS’s dedicated IP option: How to do it?

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Introduction

Welcome to this comprehensive guide that will help you understand and manage the dedicated IP option for your mail service at LWS. We will define what a dedicated IP is, why it is useful for sending emails, how it differs from a shared IP, and how to order, configure, and cancel this option at LWS. Our goal is to help you optimize your mail service for a better user experience.

I. Definition and benefit of using a dedicated IP

A dedicated IP address, exclusive to your mail service, is similar to having your own digital postal code. This protects you from the impact of other mail users' actions, a phenomenon that can occur with a shared IP.

The main contrast between a dedicated IP and a shared IP lies in how they are used. With a dedicated IP, your messaging service benefits from its own unique digital identifier, whereas a shared IP is used by various mail services. The latter may have its reputation affected by all its users. Thus, if one of them uses the IP inappropriately, it can disrupt your email sending capability.

Using a dedicated IP for sending your emails offers several benefits. Mainly, it strengthens the reputation of your IP, protecting it from the actions of other mail users. In addition, it gives you complete control over your messaging activity. If you experience email delivery issues, you are able to detect and resolve the problem quickly, since your IP is associated only with your emails.

II. How do you order the dedicated IP option for your mail service?

Before ordering a dedicated IP for your mail service, we invite you to follow the steps below:

Step 1 : First, you must log in to your LWS account and access the shared hosting or mail service for which you wish to order a dedicated IP option.

Step 2 : Go to the "Email Addresses" section and click on the "Emails" icon.

You are redirected to another page.

Step 3 : To order the dedicated IP option, click on the "Modify my mail plan" link.

A new window appears, where you can now order your dedicated IP option by checking the corresponding box.

You can also order professional email addresses from this form, but this is not mandatory to benefit from a dedicated IP for sending your emails.

Once your choice has been made, complete your order by clicking the "Validate" button.

Step 4 : You are then redirected to the quote corresponding to your order. We invite you to make the payment using the payment method of your choice in order to finalize the process and start the installation of the dedicated IP.

The option will be activated within the hour.

III. How do you configure your dedicated IP option?

The configuration of your dedicated IP option depends on where the DNS zone of your domain is managed. Indeed, configuring the option requires modifying and adding records in your domain's DNS zone.

If your domain's DNS zone is managed by the LWS Panel, you will not need to perform any configuration; LWS will automatically handle the configuration upon delivery.

However, in the following cases, you will need to perform the configuration manually:

• The DNS zone is managed on an LWS VPS server
• The DNS zone is managed on hosting with cPanel control panel
• The DNS zone is managed on hosting with Plesk control panel
• You use Cloudflare DNS or another CDN
• You use the DNS of an external provider (Wix or another registrar)

If you are in one of the cases listed above, you must carry out two actions for your Dedicated IP to function.

To manage the DNS zone of your domain name, please refer to these guides:

• LWS VPS
• LWS cPanel hosting
• LWS Plesk hosting

If your domain's DNS zone is managed by another provider, please contact their support team and provide them with the information below so they can make the DNS zone changes on your domain.

To find out the Dedicated IP for your option, you must go to the administration page of your mail service on the LWS Panel. The Dedicated IP is displayed with your email quotas as shown in the screenshot below:

11. Modifying the SPF record in the DNS zone.

Step 1 : locate the TXT record named "@" or [domain.ext] and having the value: v=spf1 ... -all (the "..." represents a sequence of parameters that may be more or less long)

Step 2 : without removing the parameters already recorded, add the Dedicated IP of the subscribed option by adding the parameter: IP4:[dedicated ip]

22. Adding an A record

Step 1 : go to the DNS record creation form in the DNS zone of your domain name

Step 2 : add the record named ipdediee.[domain.ext] of Type A and having the value [dedicated ip]

IV. How do I cancel the Dedicated IP option for my mail service?

Step 1 : First, you must log in to your LWS account and access the shared hosting or mail service for which you wish to order a dedicated IP option.

Step 2 : Go to the "Email Addresses" section and click on the "Emails" icon.

Step 3 : On the page that appears, click on the "Cancel my IP" link

Step 4 : The configuration page for your mail service will then appear. You will need to check the box "Remove the SMTP Premium option (Dedicated IP)" (1) then click on the "Validate" button (2)

Step 5 : You are then redirected to the quote that will allow you to complete the operation by clicking on the "Validate your order" button

The removal of your Dedicated IP option will then be carried out within the hour.

Conclusion

You now know how to:

• Understand the importance and benefits of a dedicated IP address for your mail service,
• Order and configure the dedicated IP option at LWS to strengthen the reputation of your IP and the reliability of your emails,
• Carry out the necessary configuration if your DNS Zone is managed outside the LWS Panel,
• Cancel the dedicated IP option and understand the financial implications of this decision.

🌟 By following the detailed steps in this article, you now have everything you need to optimize your email campaigns and ensure better deliverability. Remember that every aspect of managing your mail service contributes to your company's professional image. 🚀

💌 We thank you for reading carefully and hope this guide has been useful to you. Feel free to share your feedback or ask your questions in the comments; our team remains at your disposal to assist you. Thank you and see you soon at LWS!